WHAT’S IN A DESIGNATION?

For most of us, our work defines our name, fame and reputation in society. Designations and associations hold a major part in others recognizing us. That’s where we earn our respect in today’s society – bitter truth. We all want to create some identity for ourselves. For some, it’s a quick project or work done that will get us in the limelight or be known in our respective industry or field of work and for others it’s a long term game where they build something and want to be known for leaving a legacy behind. At times it becomes like a goal that we plan and work towards achieving it. It may change as we progress through our lives, careers and the networks we establish and the exposure we get. When I founded Eeztail, a Digital Marketing Agency in 2015, I was working towards making it the best industry in the state of Goa, India where we operate from and I wanted to be center of it; may it be servicing the best of clients, having creative campaigns, get nominated for awards, building the best team there is etc. I wanted to be known as the best marketeer or an Ad Man. Being a business owner also exposes you to a different network altogether where you meet others like you from different walks of life and business. Some become friends; you’re in their inner circles or you hangout more often where you exchange ideas, business plans, expansion and living life at a whole different level. At times your client becomes your biggest inspiration too. So, this had me reflecting over last couple of months before COVID-19 situation that I no longer want to be known as the best in my industry. I wanted to separate my name and attachment from my Agency. Don’t get me wrong here; I still want my Agency to be one of the best in the industry. It’s just that I want a different recognition and identity for myself moving from a Founder and Managing Partner’s mentality of my Agency to a “Businessman” mentality since my long term goal has changed to building more number of businesses other than only growing the existing one and I’m glad that I’ve realized it at any early age. I’ve already started working on the second venture as I’m waiting for the economy to be back on track. It’s a work a progress and I still need to get a lot of things streamlined in my first venture to get it on autopilot mode given the challenges the pandemic has brought upon us. This changes the entire outlook of how I’ll be perceived or known. For each one it’s different. It’s more important to know what you want in life. You'll either be the best in your trade and be known for it or you build multiple ventures. Both are equally challenging and require dedicated focus and a lot of sacrifices. In almost all the scenarios we need a team or people we trust and are loyal to us in order to reach to our goals and loyalty is a two way street. Together you can achieve much more and go further but both sides need each other. While we work on building our identity and reputation, one should also watch our own character. “Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are.” – John Wooden​So whom you would rather like to meet? Simon Fernandes – Founder and Managing Partner of Eeztail or Simon Fernandes _______________________ ☺ Author Simon Fernandes is Founder and Managing Partner of Eeztail – and clearly at least one other venture!http://eeztail.com/