Your Cause Matters...

Whether you run, swim, sew, knit, walk, paint, watch birds, cycle, sail, jump from planes, make scrap books, take photos or hot baths, challenge crocodiles or chess champions, show dogs or aubergines, raise money for charities or churches, ride horses or shopping trolleys – your cause matters!
 
To feel like you are achieving in life, you need to feel satisfied, to feel satisfied, you need to give something back; your cause. We’ll call this; The Contribution Factor.
 
The Contribution Factor is a clever little thing, see it can be repeated in various scenarios. Such as marketing, sales, buying, explaining, justifying – even in starting up. We; as people like to feel like we are contributing, that feeling of helping someone or something is a little injection of endorphins, which we all love!
 
So how can we utilise these free endorphins to their maximum potential? Well, in our private lives & time; we can capitalize on our interests and hobbies, injecting them into our daily activities & routines. In Business, we can support what we love through the work that we do, we can even go as far as providing the facility for our staff & clients to do the same…
 
An insurance broker in Wallington, Surrey have a scheme; #GIVEBACK. This scheme allows their clients to select a church or charity of their choice to receive a donation directly from the profits of said insurance policy*. Okay, so I might be biased on the basis that I set up this scheme alongside 1Stop Insurance, but it does give our clients that feel good, Contribution Factor. Better still, we get to share the Contribution Factor with our clients and their chosen causes too!
 
Some other ways to inject The Contribution Factor into your business…

• Hold an annual poll with your staff/clients to come up with 1 or 2 charities to raise money
• Ask neighbouring businesses if you can hold joint events, donating your proceeds
• Organise a sponsored run/swim/knit… whatever you are good at
• Give your staff time off for them to give back to their community or volunteer
• Use your skills/talents to make or do something to help others, or sell for a donation

 
Where will the Contribution Factor get you? Well, this is mostly down to your intentions. If genuine, I would go some way in saying you will have a more satisfactory work-life balance, your staff will feel more enthused and those events will boost morale, your clients will have more cause to support you which in turn will assist your retention and return. Your business will have more excuse for organic marketing and the causes that you have assisted will benefit from your help and that is where the Contribution Factor starts all over again!
 
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Thank you to our guest blogger Anna Wilkinson.

*see terms and conditions for feel details @ 1 Stop Insurance